Position Title: Renewable Energy Consumer Product Manager
Company Profile:
National Semiconductor creates analog-intensive solutions that differentiate customers' products by providing lower power consumption, higher speed, greater precision, increased portability, better audio and sharper images in electronics systems. National’s leading-edge, energy-efficient analog products enhance personal mobile devices (cellphones, smartphones and MP3 players), LED lighting and electronics such as medical, automotive, and test and measurement equipment. Its SolarMagic technology, launched in 2008, is built upon National’s analog and power management circuits and provides enhanced energy output of solar arrays. Headquartered in Santa Clara, Calif., National reported sales of $1.46 billion for its most recent fiscal year.
Job Description:
Join National Semiconductor as the Company enters the photovoltaic market with new technology designed to increase the effectiveness of solar panels under variable light conditions. National's SolarMagic™ technology recoups up to 50 percent of the lost energy, dramatically improving the economics in shaded and other real-world conditions. The SolarMagic technology maximizes the energy output of each solar panel, compensating for much of the energy lost due to shadows from tree branches or power lines, dust and debris, and panel-to-panel mismatch.
In this Product Manager Role you will be responsible for the consumer product management of a strategic family of renewable energy solutions at National Semiconductor and be responsible for product definition, evolution and roadmaps. You'll manage all aspects of an integrated marketing plan, including customer support, sales support, online/offline advertising content, promotions, and events.
Specific responsibilities will include:
• Managing product marketing for alternative energy solutions throughout the entire product life-cycle including strategic and tactical activities such as product definition, pricing, promotion, and key customer support.
• Developing and executing product roadmaps, marketing strategies, customer presentations, business plans, sales/FAE training, and product launch plans.
• Identifying and recommending new product development opportunities based on customer needs, market trends, competitive positioning, and financial analysis.
• Ensuring consistent application of positioning and messaging strategy across all components of the marketing mix
• Managing all sales support activities, including case study write-ups, solution sheets, and customer presentations.
In addition, you will:
• Design and execute new marketing programs to help generate sales
• Coordinate all global launch activities with new Renewable Energy products
• Manage all online/offline advertising content and press release content
• Develop competitive analyses and positioning strategies
• Partner with Marketing Communications to manage events
• Manage all website content and forum activities
Preferred skills and background:
• Experience in marketing feature rich, value priced consumer products (e.g. smart phones, HVAC equipment, computers, etc.)
• Solar photovoltaic experience a plus
• 8+ years experience in marketing roles across multiple marketing disciplines; global marketing experience a plus
• Four year college degree required; MBA preferred
• Demonstrated track record of executing marketing programs that delivered measurable business results
• Excellent communication skills (both written and oral), with demonstrated experience in working in team environments
• Project management skills and strong attention to detail
• Experience in agency and vendor management
As an equal opportunity employer, National Semiconductor encourages and supports a diverse workplace. |